Kim Roberts

For over a decade, Kim has used creativity to shine a light on injustice and inspire meaningful action in the charity sector. She believes marketing is a powerful tool for change not just for raising awareness, but for shifting behaviours, challenging systems, and moving people to act.

In her current role as Christian Aid’s Brand Marketing and Creative Lead, she supports her team to raise awareness of urgent global issues through bold, insight-led campaigns. From highlighting climate injustice during the Rugby World Cup with Pacific Island dancers performing knee-deep in the Thames to becoming the first charity to broadcast a message of hunger and hope on the iconic IMAX screen at Waterloo, her work is defined by creativity with purpose.

Before Christian Aid, Kim was a Brand Manager at the British Heart Foundation, where she helped shape national campaigns to fight heart and circulatory diseases, the world’s biggest killers.