Sadie Crabtree

Sadie Crabtree is Head of Integrated Marketing & Media at Prostate Cancer UK, former Head of Digital, and founder of the organisation's interest group on generative AI. As a champion for digital innovation, audience research, and user-centred design, she played a key role in the development of the charity's 30-second Risk Checker, a breakthrough digital tool that enabled effective public health campaigns on prostate cancer.